6 Steps to a More Marketable Linkedin Profile

According to the 6 Steps to a More Marketable Linkedin Profile article by inc.com, Linkedin is arguably the most effective social network for business owners and professionals. Since some Linkedin users may not be getting the full advantage of the emerging social network, the article discusses six steps to tune up your Linkedin profile.

1.      The first step to take in tuning up your Linkedin profile is to consider your goals and market those rather than revising your resume and think about keywords that employers would like to see. Keywords that are relevant and valuable to your respective industry are also significant to incorporate into your Linkedin profile because employers will hopefully see them and be drawn to your devotion to the industry.

2.      Layer any keywords that you use in your profile within your headlines. When employers use Linkedin to search for potential employees, they scan for keywords.

3.      If you have a lot of work experience listed on your Linkedin profile, distinguish which positions are relevant to your current goals and simply just list those. When employers review your profile, they want to be able to skim your profile and come out with a fairly accurate feel of your experience and personality. With various unrelated experiences listed, the employer may get the impression that you are disheveled and have not established concrete goals.

4.      As previously mentioned, experience is very important, but it is beneficial to remain cognizant of the fact that personality should shine through in your Linkedin profile as well. Make the employer want to work with you.

5.      Another central factor on a Linkedin profile is the photo. The photo on your profile serves as your logo and should reflect who you are in a positive way. According to the article, “the best photo strikes a balance between professionalism and approachability, making you look good but also real”.

6.      Lastly, an imperative part of achieving a Linkedin profile that is up to par is getting recommendations. Recommendations give employers the idea that although your profile is essentially you speaking about yourself, others appreciate you as well.

SShayla Frinks

Career Educator